IDL121 Season 3: The Value of a Leader's Personal Brand with Jeremy Weber
Have you figured out your personal brand? How does your personal brand powerfully boost the efficiency and effectiveness of your leadership? What does it take to bring in the right people and get them to stay?
Welcome back! I’m excited to introduce our next guest, and my friend, Jeremy Weber. Jeremy is a founding member and strategist at Brand Builders Group. Today we talk about the value of being known. Being known by others requires us to know ourselves, and together, Jeremy and I, discuss how leaders can help others self-actualize, and how they can build a personal brand.
Meet Jeremy Weber
Jeremy Weber is a founding member and Director of Strategist & Partner Relations at Brand Builders Group. Over his 15-year career, he has founded, sold, and helped to grow multiple companies but now focuses on building personal brands. His work has supported New York Times bestselling authors, celebrity influencers, a Shark Tank investor, and 7-figure entrepreneurs across many industries.
Visit Brand Builders and connect on Facebook, Instagram, Twitter, LinkedIn, and YouTube.
FREEBIE: Request a Free Strategy Call from Brand Builders!
IN THIS EPISODE WE DISCUSS:
Your personal brand - 03:23
Using your brand to boost your leadership - 07:30
Let them grow or go - 20:11
Help your people to connect - 40:40
Your personal brand
“A personal brand and social media would be part of how you drive more awareness of your personal brand, but [social media alone is] not your personal brand. ”
Your personal brand is not just your social media presence or strategy and it’s more than your website layout and color scheme. These things do support and boost the success of your brand, but it has to go deeper.
“A personal brand is you … it’s who you are, it’s you as the individual, and we also like to think of your personal brand as your reputation. What do people think about when they think of you? ”
The “reputation formula” is Results x Reach = Reputation:
- Results: what do you do, and are you good at it?
- Reach: how well do your actions support your intended audience?
How can you combine your unique experience with your passions to do work and provide services to your audience that you will enjoy doing, and that they would appreciate? There is a sweet spot between your skills and what the world needs.
Using your brand to boost your leadership
Essentially, your personal brand is you putting yourself out there to be seen – in all your faults and your glory. Your personal brand is your authentic self, and how you show up to problems and how you solve them, which in turn become your reputation.
If you want to be an effective and successful leader, then you cannot avoid being seen, because that would make you inauthentic and lead people to distrust you or be hesitant to follow your lead.
“A toxic work environment [has] disingenuous leadership, disconnected leadership, and [leaders] that almost fall into the pattern of the, “I want to be heard, not seen. I want to separate myself” … people don’t want to work for that leader.”
You are most powerfully positioned to serve the person that you used to be, especially at a high level.
So, by being true to yourself and serving yourself, you are becoming more effective at serving those people who are now going through what you did in the past.
“[When you are comfortable in what you do] you are seen in a totally different light and I think, from a leadership perspective, that’s more essential to building trust than anything else.”
Let them grow or go
Don’t be afraid to invest in your employees if you think it would allow them to go, because you should! Make people great and help them to achieve their highest selves.
Either they will become better in your organization and do better work, or they will go out into the field and continue the impact.
However, they will always remember you for that, and that is part of building an invaluably positive reputation.
“To me, going isn’t bad … I champion that. If somebody leaves one of the organizations that we’ve run … I’d much rather be an incubator than an incinerator. ”
Help your people to connect
A lot of people nowadays do not connect with the work that they are doing. You could go on and on about why this is; poor leadership with outdated styles, a difficult economy, and a disconnect between value and work ethic.
However, this discrepancy in work-and-life balance is a critical point that more leaders need to be aware of.
It’s simple: if you want your company to succeed and do good work, then you need to create an environment based on principles and attract people with those principles into that space where they feel inspired and motivated to work.
“Drive for engagement … there are going to be people that come and people that go, but the people that stay – the more engaged they are and believe in what’s happening, the more everyone engages better, does better, and performs better. ”
Give your people a reason to engage. If they leave, then they’re not the right people. The right people will resonate and participate when you create the space to invite them in, teach them, encourage them, and show up as who you authentically are.
“The more transparent you are, the more vulnerable you are, the more out-there you are, it only helps. ”
Resources, books, and links mentioned in this episode:
Visit Brand Builders and connect on Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Check out the Brand Builders’ Study: Trends In Personal Branding
Level Up Your Leadership with the free 4 Days To Maximum Impact Course!
Sign up for the roundtable at: hello@theimpactdrivenleader.com
Check out the Practice Of the Practice
About the Impact Driven Leader Podcast
The Impact Driven Leader Podcast, hosted by Tyler Dickerhoof, is for Xillennial leaders who have felt alone and ill-equipped to lead in today's world. Through inspiring interviews with authors from around the world, Tyler uncovers how unique leadership strengths can empower others to achieve so much more, with real impact.
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