EP187 - Why Culture Matters More Than Strategy with Jenni Catron
In this episode of The Tyler Dickerhoof Show, host Tyler Dickerhoof sits down with leadership coach, author, and founder of the 4sight Group, Jenni Catron. Known for her expertise in helping organizations cultivate strong, thriving cultures, Jenni shares insights from her upcoming book, Culture Matters: A Framework for Helping Your Team Grow, Thrive, and Be Unstoppable.
Tyler and Jenni explore why culture is the linchpin of any successful organization and why leaders must be as intentional about building culture as they are about crafting strategies or missions. Jenni delves into her journey from being an independent, ambitious leader to realizing that true success lies in fostering a collaborative and healthy team environment. They discuss the warning signs of a struggling culture, the importance of proactive maintenance, and why band-aid solutions like one-time staff events just don’t work.
Listen in to learn what makes a great culture, how leaders can embrace vulnerability to strengthen their teams, and practical steps to create a culture plan that ensures sustainable success.
Meet Jenni Catron
Jenni Catron is a leadership coach, author and speaker. Her passion is to cultivate healthy leaders to lead thriving organizations. She speaks at conferences and events nationwide, seeking to help leaders develop the clarity and confidence to lead well. As Founder and CEO of The 4Sight Group, she consults organizations on leadership, team culture and organizational health. With over 20 years experience in corporate and non-profit organizations, Jenni has a passion for helping leaders “put feet to their vision”.
Jenni is the author of several books including The 4 Dimensions of Extraordinary Leadership, and Culture Matters: A Framework for Helping Your Team Grow, Thrive and Be Unstoppable (February 2025).
She loves a fabulous cup of tea, great books, learning the game of tennis and hiking with her husband. Jenni can be found on social media at @jennicatron and at www.get4sight.com.
IN THIS EPISODE WE DISCUSS:
00:00 Intro
02:17 Jenni’s Travel Mishaps
04:43 Don’t Leave Culture to Chance
08:31 What Makes a Leader Proactive About Culture?
13:37 How Great Leaders Embrace Vulnerability”
17:27 Creating a Healthier Team Culture
21:38 Recognizing an Unhealthy Workplace Culture
30:36 Where Is Your Culture Now?
34:54 Band-Aid Fixes vs. Real Cultural Change
40:22 Culture Investment Should Start Early
46:02 How to Make Young Employees Feel Valued
Resources, books, and links mentioned in this episode:
Connect with Jenni:
https://instagram.com/jennicatron/
https://www.linkedin.com/in/jennicatron
https://www.youtube.com/@The4SightGroup
Impact Driven Leader:
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https://www.instagram.com/impactdrivenleader/
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About the Impact Driven Leader Podcast
The Impact Driven Leader Podcast, hosted by Tyler Dickerhoof, is for Xillennial leaders who have felt alone and ill-equipped to lead in today's world. Through inspiring interviews with authors from around the world, Tyler uncovers how unique leadership strengths can empower others to achieve so much more, with real impact.
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